MARKETING
Today I purchased a new vehicle. The entire experience was a positive one. I am not mentioning my purchase for the purpose of bragging. To make this point clear, I am not mentioning the make or model of my purchase because it is irrelevant to this discussion. Although, I am immensely grateful to be able to do so. So, I started to think as I often do about my experience. Thinking about this experience was not any different as when I think about other life experiences. The sales person happened to be a young male. He was in his early to mid 20's. We hit it off immediately. I believe this to be the case because of my belief in the law of attraction. We attract not necessarily what we want but what we are in association with our way of thinking. That is how I approach my life view. I not only want to have pleasant and successful experiences in whatever I do but, I expect it. So in return, I receive what I put out. This to me, seems very much to be common sense. So then I started thinking about marketing in general.
Marketing is the action or business of promoting and selling products or services. I think marketers have it all wrong. They seem to focus on certain groups or segments of a population. As in for example, when Nike hired a controversial figure to promote their product. I am not here to make a political statement or take any sides as it is my habit not to mention any names. However, by Nike making such a decision, they missed out on a large segment of the population. It seems that Nike is not even close to being the only company to take such a position. Many companies seem to focus strictly on their product or services. What if companies decided to shift their strategy to focusing on their employees as the main component in their marketing strategy? In other words train and hire their employees who truly believe in the product they are selling. I understand there has to be a balance because if the company has a lousy or defective product, they are not going to do well regardless of who is their spokes person or sales person. Moreover, I believe a true sales person, doesn't really have to sell anything to be successful. Either the product will sell itself or the person selling it will be so enthusiastic and positive about the product that the buyer will purchase it. If companies change their philosophy in marketing it would be a win win for the company and consumer. Most consumers have a stereotypical view of a successful salesperson as being very aggressive. Then once the consumer gets home they have buyers remorse. I am sure you have heard about aggressive sale persons being able to sell anything to anyone. To me, that sounds more like a con person. It would be exceptional, to have a sales person who assists the buyer in purchasing something that the buyer truly needs or wants in a positive way. That is exactly what I felt when I purchased my vehicle today. The sales person was pleasant and positive. It made me feel like I was rooting for him so that he can get the deserved commission. He truly made me feel that he loved the product that he was selling. Even though I knew exactly what I wanted, he reinforced my desires in a positive way. I leave you with a quote on point by Theodore Roosevelt. "The most important single ingredient in the formula of success is knowing how to get along with people."
Just a thought.
Marketing is the action or business of promoting and selling products or services. I think marketers have it all wrong. They seem to focus on certain groups or segments of a population. As in for example, when Nike hired a controversial figure to promote their product. I am not here to make a political statement or take any sides as it is my habit not to mention any names. However, by Nike making such a decision, they missed out on a large segment of the population. It seems that Nike is not even close to being the only company to take such a position. Many companies seem to focus strictly on their product or services. What if companies decided to shift their strategy to focusing on their employees as the main component in their marketing strategy? In other words train and hire their employees who truly believe in the product they are selling. I understand there has to be a balance because if the company has a lousy or defective product, they are not going to do well regardless of who is their spokes person or sales person. Moreover, I believe a true sales person, doesn't really have to sell anything to be successful. Either the product will sell itself or the person selling it will be so enthusiastic and positive about the product that the buyer will purchase it. If companies change their philosophy in marketing it would be a win win for the company and consumer. Most consumers have a stereotypical view of a successful salesperson as being very aggressive. Then once the consumer gets home they have buyers remorse. I am sure you have heard about aggressive sale persons being able to sell anything to anyone. To me, that sounds more like a con person. It would be exceptional, to have a sales person who assists the buyer in purchasing something that the buyer truly needs or wants in a positive way. That is exactly what I felt when I purchased my vehicle today. The sales person was pleasant and positive. It made me feel like I was rooting for him so that he can get the deserved commission. He truly made me feel that he loved the product that he was selling. Even though I knew exactly what I wanted, he reinforced my desires in a positive way. I leave you with a quote on point by Theodore Roosevelt. "The most important single ingredient in the formula of success is knowing how to get along with people."
Just a thought.